885 B2B Leads Built Into a Dealer Distribution Network

Meta Lead Ads paired with instant WhatsApp and email follow-up, built to turn cold Facebook leads into a real dealer and distributor network for BESS, solar EPC, and lithium battery wholesale orders.

The challenge

Zeltron needed to build a dealer and distributor network from scratch for its BESS (Battery Energy Storage Systems), solar EPC, and lithium battery lines — but B2B wholesale buyers don't wait around. By the time a rep called a lead back, a serious dealer prospect had often already moved on to a competitor.

The approach

We ran Meta Lead Ads campaigns to source dealer, distributor, and wholesale buyer leads directly into a dedicated CRM pipeline, then automated the follow-up so speed-to-lead never depends on a rep being free: every lead gets a WhatsApp message within 5 minutes and a welcome email, with a second WhatsApp touch the next day if they haven't responded.

The results

Every figure below is directly legible in its screenshot — click through the images on the Portfolio page for the full, unredacted view.

885 total opportunities

883 open pipeline opportunities, sourced entirely from Meta Facebook Lead Ads.

52.57% reached a live conversation

Of the active pipeline, over half moved from New Lead straight into Call Again — real conversations, not just form fills.

303 new leads, 144 active conversations

Stage breakdown across the 641-lead pipeline, including a dedicated Dealer/Wholesale stage for converted distributor leads.

WhatsApp + email nurture, fully automated

Every Facebook lead gets a WhatsApp message within 5 minutes, a welcome email, and a follow-up WhatsApp the next day.