885 B2B Leads Built Into a Dealer Distribution Network

Meta Lead Ads paired with instant WhatsApp and email follow-up, built to turn cold Facebook leads into a real dealer and distributor network for BESS, solar EPC, and lithium battery wholesale orders.

The challenge

Zeltron needed to build a dealer and distributor network from scratch for its BESS (Battery Energy Storage Systems), solar EPC, and lithium battery lines, but B2B wholesale buyers don't wait around. By the time a rep called a lead back, a serious dealer prospect had often already moved on to a competitor.

The approach

We ran Meta Lead Ads campaigns to source dealer, distributor, and wholesale buyer leads directly into a dedicated CRM pipeline, then automated the follow-up so speed-to-lead never depends on a rep being free: every lead gets a WhatsApp message within 5 minutes and a welcome email, with a second WhatsApp touch the next day if they haven't responded.

The results

Every figure below is directly legible in its screenshot. Click through the images on the Portfolio page for the full, unredacted view.

885 total opportunities

883 open pipeline opportunities, sourced entirely from Meta Facebook Lead Ads.

52.57% reached a live conversation

Of the active pipeline, over half moved from New Lead straight into Call Again: real conversations, not just form fills.

303 new leads, 144 active conversations

Stage breakdown across the 641-lead pipeline, including a dedicated Dealer/Wholesale stage for converted distributor leads.

WhatsApp + email nurture, fully automated

Every Facebook lead gets a WhatsApp message within 5 minutes, a welcome email, and a follow-up WhatsApp the next day.