Search & Shopping accounts run for ROAS, not impressions

Google Search and Shopping campaigns managed across multiple accounts, optimized on actual ROAS reported inside Google Ads.

The challenge

Google Ads spend was going toward broad keywords with high impression volume but no visibility into which campaigns actually returned more than they cost.

The approach

We restructured campaigns around intent-matched keyword groups and Shopping feeds, then optimized bidding directly against Google's own reported conversion value and ROAS columns.

The results

Every figure below is directly legible in its screenshot — click through the images on the Portfolio page for the full, unredacted view.

1,375% ROAS

$6.43M in conversion value from $467K spent.

482K clicks, 8.93K conversions

At $264 cost per conversion.

632% ROAS

$22.9M in conversion value from $3.62M spent.

1,346% ROAS

$10.8M in conversion value from $806K spent.