Scaling a D2C Shopify brand past ₹1.92 Cr in tracked sales

Multiple D2C Shopify accounts run on Meta and Google, measured on tracked revenue and ROAS, not clicks or reach.

The challenge

Several D2C brands were spending on Meta and Google without a shared view of what was actually converting — budget kept moving toward the loudest metric (clicks, reach) instead of the one that mattered: tracked purchases.

The approach

We rebuilt tracking first (server-side + pixel), then ran structured campaign tests across Meta and Google in parallel, reallocating budget weekly toward the ad sets with the best cost-per-purchase, not the best CTR.

The results

Every figure below is directly legible in its screenshot — click through the images on the Portfolio page for the full, unredacted view.

12.09X average ROAS

Across 115 Meta ad campaigns on one account.

8.70X average ROAS

Across 55 Meta ad campaigns on a second account.

Up to 18.25X ROAS

On the best-performing individual ad sets.

223,629 sessions, +185% sales

₹66.6L in tracked Shopify sales, up 185% year over year, with orders up 258%.

4.27X Facebook, 4.69X Google

Same account, both channels profitable side by side.