Getting cited by ChatGPT and ranked in Google, at the same time

Technical SEO plus AI-search optimization, tracked in both Google Search Console and real AI assistant answers.

The challenge

Traditional SEO metrics (rank position, organic clicks) don't capture whether a brand is actually showing up when someone asks an AI assistant for a recommendation — a growing share of how people search now.

The approach

We optimized for both surfaces at once: structured content and technical fixes for Google, and clear, factual business listings and content the AI models could confidently cite.

The results

Every figure below is directly legible in its screenshot — click through the images on the Portfolio page for the full, unredacted view.

Cited by name in ChatGPT

A real client recommended directly in an AI assistant's answer to a local search query.

Clicks up from 56 to 424

Search Console clicks over 3 months; impressions up from 269 to 10.5K.

6.34K clicks, 292K impressions

In 3 months, at a 2.2% CTR.

150K clicks, 255K impressions

Sustained over 12 months of ongoing SEO work.

Clicks up from 97 to 467

Impressions up from 1.11K to 4.86K in the same period.