In 2025, social commerce is changing how Indian shoppers buy online. With 900 million internet users and 600 million active on social media (Statista, August 2025), platforms like Instagram, TikTok, and WhatsApp drive sales. As a top e-commerce marketing agency India, LeadWisee turns likes into purchases with bold social media marketing services India.
This guide covers the top social commerce trends India, loaded with practical tips, real stories, and clear steps to boost your sales.
Short-Form Video Influencing Purchase Decisions
Short-form videos are the pulse of social commerce in India. With 70% of shoppers watching videos before buying (Bazaarvoice, 2025), platforms like TikTok and Instagram Reels are essential for social media lead generation India. Here’s how to make them work.
TikTok, Instagram Reels, YouTube Shorts Demand
Short videos grab attention and spark sales fast.
- Make Quick Videos: Create 15–30 second clips showing products in use.
- Jump on Trends: Use viral sounds or challenges for visibility.
- Add Clear CTAs: End with “Buy Now” to drive purchases.
- Tailor for Platforms: Optimize for TikTok, Reels, or YouTube advertising services India.
Example: A Delhi fashion brand posted a Reel of a saree styling tip, hitting 60,000 views and 250 sales in a week via social media marketing services India. I saw their video while scrolling, and it made me want to check out their store.
| Video Tactic | What to Do | Why It Works |
| Quick Videos | 15–30 second clips | Grabs attention |
| Jump on Trends | Use viral challenges | Boosts visibility |
| Clear CTAs | Add “Buy Now” | Drives sales |
Peer-Fueled Visuals Like Unboxing and Before/After Appeal to Young Shoppers
User-generated content builds trust and drives buys.
- Share Unboxing Clips: Post videos of customers opening your products.
- Show Before/After: Highlight transformations, like makeup results.
- Ask for Reviews: Encourage buyers to share video feedback.
- Keep It Real: Use authentic customer stories (Bazaarvoice).
Example: A Mumbai skincare brand shared customer unboxing videos, boosting sales by 12% with e-commerce marketing services India.
| Visual Tactic | What to Do | Why It Works |
| Unboxing Clips | Share customer openings | Builds trust |
| Before/After | Show transformations | Shows results |
| Ask for Reviews | Encourage video feedback | Drives engagement |
AR-Powered Interactive Shopping
Augmented Reality (AR) is transforming how Indian shoppers engage. With 65% of online shoppers wanting interactive experiences (MetricsCart, 2025), AR is a must for e-commerce marketing agency India campaigns. Here’s how to use it.
Use AR for Try-Ons and Product Visualization
AR lets shoppers “try” products virtually.
- Offer Virtual Try-Ons: Provide AR for makeup, glasses, or clothes.
- Show Products in Spaces: Let customers see furniture in their homes.
- Add to Social Apps: Integrate AR with Instagram or your site.
- Make It Easy: Ensure AR works on mobile browsers.
Example: A Bangalore eyewear brand used AR try-ons via Facebook Instagram advertising services India, increasing sales by 18%.
| AR Tactic | What to Do | Why It Works |
| Virtual Try-Ons | AR for makeup/clothes | Boosts confidence |
| Show Products | Visualize in homes | Drives purchases |
| Add to Social Apps | Integrate with Instagram | Easy access |
Enhance Confidence and Reduce Cart Abandonment
AR builds trust and cuts drop-offs.
- Show Real Results: Let shoppers see products in their space.
- Cut Returns: Virtual try-ons reduce wrong-size buys.
- Speed Up Buying: AR makes decisions faster.
- Track AR Usage: Monitor performance for insights (MetricsCart).
Example: A Chennai furniture brand used AR visualization, cutting cart abandonment by 10% with social media marketing services India.
| Confidence Tactic | What to Do | Why It Works |
| Show Real Results | Visualize in real spaces | Builds trust |
| Cut Returns | Reduce wrong purchases | Saves costs |
| Speed Up Buying | Faster decisions | More sales |
Live Shopping Events & Shoppable Posts
Live shopping and shoppable posts are booming in India, with 40% of shoppers buying during live events (MetricsCart, 2025). These tools make live commerce a must for e-commerce marketing agency India strategies.
Blend Entertainment with Instant Cart Access
Live shopping mixes fun with quick buys.
- Host Live Streams: Stream product demos on Instagram or YouTube.
- Add Buy Links: Include clickable “Shop Now” buttons.
- Engage Live: Answer viewer questions in real-time.
- Promote Events: Announce lives via Stories or posts.
Example: A Kolkata jewelry brand hosted an Instagram Live sale, driving 200 orders in an hour with Facebook Instagram advertising services India.
| Live Tactic | What to Do | Why It Works |
| Host Live Streams | Stream product demos | Engages viewers |
| Add Buy Links | Include “Shop Now” | Instant purchases |
| Engage Live | Answer questions | Builds trust |
Use Live Streams and Clickable Product Posts to Shorten Buying Journey
Shoppable posts and streams make buying seamless.
- Tag Products: Add shoppable tags to Instagram posts.
- Stream with Links: Include buy links during live streams.
- Simplify Checkout: Offer one-tap purchases.
- Track Performance: Use analytics to measure clicks (MetricsCart).
Example: A Pune fashion brand used shoppable posts, cutting the buying journey by 20% with e-commerce marketing services India.
| Shoppable Tactic | What to Do | Why It Works |
| Tag Products | Add shoppable tags | Easy purchases |
| Stream with Links | Add links in streams | Faster sales |
| Simplify Checkout | One-tap purchases | Higher conversions |
Influencer-Led Commerce
Influencers are a powerhouse for social commerce, with 55% of Indian shoppers trusting creator recommendations (Bazaarvoice, 2025). Influencer marketing India drives conversions like never before.
Leverage Creator Trust for Conversion
Influencers turn followers into buyers.
- Work with Creators: Partner with niche influencers in fashion or tech.
- Keep It Real: Let influencers share honest product reviews.
- Use Promo Codes: Track sales with unique codes.
- Focus on Local: Choose city-based influencers for relevance.
Example: A Delhi makeup brand teamed up with a local influencer, boosting sales by 15% via social media marketing services India.
| Influencer Tactic | What to Do | Why It Works |
| Work with Creators | Partner with influencers | Builds trust |
| Keep It Real | Share honest reviews | Drives sales |
| Use Promo Codes | Track sales with codes | Measures ROI |
High Percentage of Gen Z and Millennials Purchase via Creator Recommendation
Young shoppers love influencer-led buys.
- Target Young Shoppers: Focus on 18–34-year-olds.
- Share Video Content: Use influencer videos on TikTok or Reels.
- Engage Followers: Encourage influencers to reply to comments.
- Measure Impact: Track likes and shares (Bazaarvoice).
Example: A Bangalore tech brand used a TikTok influencer, driving 400 gadget sales with social media lead generation India.
| Young Shopper Tactic | What to Do | Why It Works |
| Target Young Shoppers | Focus on 18–34-year-olds | Higher conversions |
| Share Video Content | Use influencer videos | Engages viewers |
| Measure Impact | Track likes/shares | Shows results |
Mobile-First Shopping Behavior
With 80% of Indian shoppers using mobiles (Statista, 2025), optimizing for mobile is critical for e-commerce marketing services India. Here’s how to win.
Optimize Checkout for Mobile and In-App Purchases
A smooth mobile checkout drives sales.
- Make Checkout Easy: Use one-tap payment options.
- Speed Up Pages: Ensure fast-loading checkout screens.
- Enable In-App Buying: Support purchases in Instagram or WhatsApp.
- Test Mobile UX: Check checkout on various devices.
Example: A Mumbai clothing brand optimized mobile checkout, boosting sales by 12% with Facebook Instagram advertising services India.
| Checkout Tactic | What to Do | Why It Works |
| Make Checkout Easy | Use one-tap payments | Faster purchases |
| Speed Up Pages | Fast-loading screens | Better UX |
| Enable In-App Buying | Support app purchases | More conversions |
Recognize Growth in Shopping via Messaging and Social Apps
Shoppers buy through apps like WhatsApp and Instagram.
- Set Up WhatsApp Catalogs: Offer products directly in chats.
- Use Instagram Shops: Create shoppable profiles.
- Answer DMs Fast: Respond to queries in real-time.
- Track App Sales: Monitor purchases from social apps.
Example: A Chennai jewelry brand used WhatsApp catalogs, driving 80 orders in a month with social media marketing services India.
| App Tactic | What to Do | Why It Works |
| WhatsApp Catalogs | Offer products in chats | Direct sales |
| Instagram Shops | Create shoppable profiles | Easy purchases |
| Answer DMs Fast | Respond to queries | Builds trust |
Real-World Examples of Social Commerce Success
Fashion Brand Live Sale on Instagram
A Delhi fashion brand launched a live shopping event.
- Strategy: Hosted a 30-minute Instagram Live showcasing outfits.
- Platform: Instagram with shoppable links.
- Results: Sold 200 outfits in one hour with Facebook Instagram advertising services India.
- Key Move: Added a “Shop Now” button during the stream.
Example: I watched their live sale, and the real-time demo made me buy a kurta instantly.
| Live Sale Tactic | Action | Result |
| Host Live Stream | Stream product demos | High engagement |
| Add Shop Links | Include “Shop Now” | Instant sales |
| Engage Viewers | Answer live questions | Builds trust |
Skincare Brand Influencer Campaign on TikTok
A Bangalore skincare brand partnered with influencers.
- Strategy: Shared unboxing videos via TikTok influencers.
- Platform: TikTok with #SkincareIndia.
- Results: Gained 70,000 views and 250 sales with influencer marketing India.
- Key Move: Used promo codes to track purchases.
Example: I saw their influencer video, and the real review convinced me to buy their serum.
| Influencer Tactic | Action | Result |
| Unboxing Videos | Share influencer reviews | Builds trust |
| Use Promo Codes | Track sales | Measures ROI |
| Hashtags | Add #SkincareIndia | More visibility |
Make Social Commerce Your Sales Superpower
In 2025, social commerce trends India are transforming e-commerce. Short videos, AR try-ons, live shopping, influencers, and mobile-first strategies drive sales like never before. Partner with a e-commerce marketing agency India like LeadWisee to turn social media into a sales machine.
Ready to boost your online sales? Team up with LeadWisee, a leading social media marketing services India provider. Visit leadwisee.com for a free strategy call and start dominating social commerce today.